FREQUENTLY ASKED QUESTIONS (FAQs)

The National Mark of Malaysian Brand offers a unique set of advantages that empower companies to elevate their brand recognition and credibility on a global scale, including:

• Government-Backed Certification: By earning this prestigious certification backed by the Government, companies can leverage the strong reputation of the Malaysian brand, enhancing trust and confidence among stakeholders.

• Prioritisation and Facilitation of Business Linkages: Certified companies receive prioritisation in business linkages, benefiting from facilitated connections at both domestic and international platforms, which can open doors to new market opportunities.

• Enhanced Visibility and Exposure: Companies gain exclusive access to local and international trade promotions, exhibitions, and advertising opportunities, helping them reach a wider audience and strengthen their market presence.

• Reputation Enhancement: The certification serves as an endorsement of quality, allowing companies to gain recognition and invitations to participate in high-profile speaking engagements and industry events, further solidifying their standing as leaders in their field.

• Access to Strategic Support and Development Opportunities: Companies can participate in specialised training programmes organised by SME Corp. Malaysia and its partners, tailored to enhance business efficiency, brand development, and overall competitiveness.

The certification process includes the following steps:

1. Submission of Request for Information Form– To request a quotation.

2. Application– Proceed upon acceptance of the quotation.

3. Stage 1 Audit– Assessment of the adequacy of the company’s system and documentation.

4. Stage 2 Audit– Evaluation of the implementation and effectiveness of the company’s system and documentation.

5. Issuance of Certification – Granted upon satisfactory completion of audits and payment of all required fees.

The fee is determined by factors such as the size of the company, scope of certification (products/services), number of employees, and location(s). For detailed information or to request a Request for Information form, please contact us at 03-5544 6425 or email ask.msc@sirim.my.

The process from application to issuance of the certificate typically takes between 3 to 6 months, depending on the company’s readiness.

Yes, your company is eligible to apply as long as it meets the qualifying prerequisites for the National Mark of Malaysian Brand.

Yes, large companies can apply for the certification. However, they may not qualify for certain activities or programmess organised by SME Corp. Malaysia, nor be eligible for some of the incentives offered.

To qualify for the National Mark of Malaysian Brand, companies must:

• Must have the SME Status Certification by SME Corp. Malaysia.

• Achieve a minimum rating of 3-star in SME Corp. Malaysia’s SCORE programme.

• Obtain a recognised management system certification or equivalent (e.g., ISO 9001).

• Be incorporated/registered with at least 60% Malaysian equity.

• Operate from a legal business premise.

• Own a registered brand certified by MyIPO.

• Maintain audited financial statements for 3 consecutive years.

Avoid portraying any other country’s identity.

The following criteria are evaluated during the audit process:

• Management Capability

• Financial Capability

• Operation Management

• Brand Management and Marketing

• Quality and Standards of Products/Services

• Management Best Practices

Social Responsibility

The NMMB certification is valid for two years. Companies must undergo a renewal process before the certification expires to continue using the NMMB mark.

Any Malaysian-registered company, including micro, small, medium, and large enterprises, that meets the qualifying prerequisites can apply for the NMMB certification.